Sweet Seattle Cycle Couriers

Client – BICI Bicycles Seattle.

Sector – Fashion.

Media –  Apparel Design.

Biker friends wanted us to create a fresh and focused look for their new brand - BICI. The vibe had to mirror the romantic world of being a cycle courier while capturing the dark and dangerous side of the community.
Two-wheel urbanites risking life and limbs to deliver a parcel on time. Only appeals to those who have been there and done it. While at the same time, the visual narratives and off-the-wall copy took the fun out of the cycle community.

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