Silk for your Skin

Client – Amore Pacific, South Korea.

Sector –  Beauty Cosmetics

Media – Branding, Logo, Advertising, Packaging, Poster Design.

SILK was proposed into the Amore Asia-Pacific Range, emphasising “love yourself” as the hero copy line to support the brand platform. SILK aims to find a following with the 25-30 females, who are proud not to conform with gentle style and self confidence.
We started the brand look and feel with a seductive colour pallet and gorgeous lustful hues. Overplayed classic seductive portraits with unassuming style and confidence. Layered with an uber simple hero typeface, which allows the art direction to breathe and visually sing out.

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