Second Life

Client – Second Life Shoes, USA.

Sector – Adventure Apparel.

Media – Product Design, Social Enterprise Strategy, Brand Identity.

Welcome to Second Life. A robust adventure sandal with a social enterprise sole - buy a pair of shoes and a refugee gets a pair free is Second Life’s pièce de résistance. A fresh strategy to bring the plight of thousands of refugees into consumers' consciousness. And a push for more social innovation - parents have the opportunity to trade in an old pair for a new pair. With a percentage off. Old pairs get up cycled, refurbished and donated to benefactors - refugees.
A brand vibe was envisioned as fresh and lively as the shoes themselves. Happy colours and soulful fonts to entertain the eco-inspired early adopters. A supporting strap line "Gummy Bears for your feet" which encapsulates the shoes robust playfulness. Goofy animals and singing mountains of positive warmth, brought Second Life … to life!

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