Running High

Client – Icebreaker, New Zealand.

Sector – Adventure.

Media – Shop Floor Fit-out

Icebreaker NZ producers natural merino wool apparel, with ultimate comfort and performance for outdoor adventures. Ice Breaker has a clean, steadfast, and strong brand look and feel, which represents the heart and soul of the Kiwi adventurous spirit.
In-store creative was imagained for Icebreaker, at ISPO Munich, Germany, where the outdoor sports industry come together to meet, show and experience product innovations and shape the future of adventure sports.

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Freedom Hero

Riding for Freedom

Client- Freedom Seekers Sector - X Sports. Adventure. Fashion. Social Enterprise Media - Brand Activation, Creative Strategy, Campaign Art Direction.

North South

Who’s looking at who?

North & South is a New Zealand monthly national current affairs magazine, specialising in long-form investigative stories and photojournalism. The Covid pandemic inspired two graphic covers, representing stories how the pandemic was changing the identity of a Nation.