Client – Metropol Magazine, New Zealand

Sector – Publishing

Media – Press Advertising. Print Design, Brand Identity

Metropol Magazine is a popular magazine with strong readership throughout Ōtautahi, New Zealand. It delivers a fresh narrative, covering anything from local business, politics, entertainment and the arts. With a long-term forecast a visual shake-up was requested, supporting longterm media strategy,
moving 60% readers to a digital platform. To tantalise readers, a fresh journalistic approach was demanded. With a savvy European art direction style, fresh colour pallet, and succinct font selection.

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Eco Warriors

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