Easy Route Finder

Client – BICI Bicycles Seattle.

Sector – Urban Fashion.

Media – Brand Identity, App Design.

Biker friends wanted us to create the bones of a new app - BICI's Easy Route Finder. What's distinctive about BICI's fresh map-based app. is that it gave urban riders information that made their journey enjoyable or a real challenge, such as by-passing heavy traffic, avoiding a street festival, and last-minute road repairs.
The Easy Route Finder is also connected to local weather, which in Seattle can change on a dime! A sweet touch was BICI's new logo - Bones the skeleton - changed expression every time there were new alerts. An entertaining touch makes the riders' day a little less challenging.

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