Crazy love for the two-wheel steed.

Client – Crust Bicycles, USA

Sector – Adventure

Media – Brand Identity, Digital Design, Brochure, Photo Art Direction.

Crust were born in the MidSouth, where dirt tracks are plentiful. Bicycles are asking to be ridden recklessly hard and fast, in the depths of Mother Nature’s back garden. This is the signature of Crust’s bicycles. Mention Crust Bikes to any devout steel bike enthusiast, they will look far into the distance and drool. Their vacant stare will infuse ideas of ultimate crafted, dirt-drop, hand-made bicycles.
A new media vibe was presented, giving Crust a refreshed face throughout their brand space. We put forward goofy names for each one of their crafted bicycle frames, wrapped with down beat images of real customers, and their romantic memoirs in Mother Nature’s back garden 🙂

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